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Published 2025-01-20
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Abstract
The popularity of Artificial intelligence (AI) has been growing rapidly, due to multiple scientific and technological breakthroughs, as well as their potential application to several areas. The most recent disruption was in generative AI, with large language models (e.g., ChatGPT accumulating vast amounts of knowledge, and using it to generate text and images in response to human prompts. Those models can be used in different applications, from information retrieval to content generation. However, ChatGPT does not solve all the problems in the world, like those that came before did not. From our experience in interacting with managers across different business sectors, all the glare that came with the emergence of ChatGPT is often undermining the basics of employing AI to improve and transform business processes.